Sustainability begins with desirable design and high-quality craftsmanship and continues with working with transforming decommissioned materials. With this concept in mind, BELO was born in 2018. Founders, Charlotte and Maria after having worked with some of the most marginalised communities in South America, felt the urge to start a business that would sustainably improve these communities through celebrating their traditional craftsmanship. The idea is to turn trash into on-trend yet timeless items that celebrate ethical craftsmanship.
BELO creates long lasting, beautiful fashion accessories that carry kindness in every seam. By addressing the biggest issues in the South American community - waste and poverty, they believe that everyone can wear their values and have immaculate style at the same time. The idea is to turn trash into on-trend yet timeless items that celebrate ethical craftsmanship. A percentage of their revenue goes towards investing in key local charities that solve issues for the community to thrive. Every BELO customer can feel good on the inside and out, knowing that their beautiful accessory has been a catalyst for a better world. We have mastered the process and now, our question is how far can fashioning kindness go?
BELO is aware of the harms that seat belts and other plastic waste take 200 to 400 years to decompose. Along with 30 artisans and their magical touch, they transformed seat belts into designer bags. Their sustainable recycled Leka tote bag was awarded “The Pinatex Best Green Handbag” in 2019. The brand aims to reframe the perception of luxury by designing beautiful and multi-functional handbags and accessories from landfill waste. These materials include plastic bottles, decommissioned seat belts, car seat material, fabric off cuts, tyre inner tubes and umbrella fabric – all sourced locally in Belo Horizonte, Brazil, and handmade by a local team of talented artisans.
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