To HARAM, sustainable fashion does not have to correspond to a stereotypical image. It does not have to look eco to be sustainable. Upcycling is a combination of own inner peace and the obligation and responsibility for future generations to leave them a cleaner planet.
HARAM wants to consciously and especially demonstrate to different generations that sustainable fashion can look exciting and worth to wear it. HARAM is a clothing label based in Berlin founded in 2020 by All & Viktor Admin which originally specialized in sneakers. The vision of HARAM is to create a sustainable and safe space within the fashion industry as a collective of young creators.
HARAM understands that upcycling is the only way to create and develop self-expressions without being reckless or feeling guilty for taking part of the exploitation chain. HARAM believes the boundaries in the fashion industry exist to be pushed even further and that through upcycled fashion they can elevate the awareness for a more sustainable future.
Haram in Arabic means “forbidden”. All Admin, designer of Haram, believes that sustainable fashion does not have to look eco to be sustainable and she consciously shows with her designs to motivate different generations that sustainable fashion can look playful and worth it to get it.
Back to top