Using pure and rare ingredients from unique terroir; going beyond charity to provide work for women; and picking natural and organic botanicals (often safe-enough-to-eat) are the three distinct tenets that the brand LXMI (pronounced luxe-me) is truly believed in and committed in their productions.
Leila Janah founded LXMI after a chance discovery of Nilotica, LXMI's signature ingredient, at a market in Uganda. She was astounded by the rare butter's ability to transform her moisture-deprived, overly-travelled skin from lackluster to luminous. Once she learned that she could help marginalized East African women find dignified work through the wild harvesting, production and exportation of Nilotica, she knew she had to change her life to share her new skincare secret with the world.
Leila literally went the extra miles to source Nilotica Reserve™, now LXMI's exclusive form of the butter, from the highest-grade nuts in the most pristine areas of the Nile River Valley. Nilotica Reserve's characteristics are sky-high essential fatty acids (+25% that of traditional Shea Butter), natural vitamin crystals that dissolve on skin, and impact sourcing techniques to ensure that LXMI producers are always rewarded with fair living wages for their efforts.
LXMI has built their supply chain carefully via non-profit collectives. They believe that fair-wage and dignified work elevate their end products, creating a higher level of luxury for discerning consumers. They promise that for each of their primary ingredient harvests, their producers earn at least 3x the local average wage. These living wages will help chip away at some of the world’s most serious problems, from childhood malnutrition to human trafficking. LXMI unites undiscovered, effective natural ingredients with transparent, responsible production and sourcing practices. Above all, they exist to engage women to take part in the world in a way that creates lasting beauty.
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