100% Committed Team

Positively Indulgent

We have the same dream!
We like transforming dreams into reality.

The dream is about creating an innovative platform to provide the best solutions available to live a sustainable and exciting life.

100Percent is a positive solution and an awareness hub with multiple partners, and ethical brands, artisans found locally and globally. Every single brand is selected with an understanding of every owner’s vision and purpose – living sustainably.

These brands cover 'multi-categories' in our daily living necessities, including fashion for all ages; various types and styles of accessories (shoes, eyewear, jewelry,...); eco- beauty and wellness products, as well as durable furniture, sustainable tableware, delicious food, drinks, and more...

It is all about ways in which information, products, inspiration and awareness are presented to YOU to enjoy a healthy, sustainable lifestyle, and an indulgence with a conscience.

Each of our featured brands must align with 100Percent’s 4 P’s core values:

Principles - value of authenticity, transparency, provenance, and animal welfare Planet - sustainable materials, biodegradable and zero-waste initiatives, recycling and upcycling, eco-energy saving, and carbon footprint People - positive impact on communities, social initiatives, ethically made, fair trade practice, embracing diversity and inclusivity Prosperity - sustainable business models, responsible consumption and production, contribution to employment, circular economy

Planet - sustainable materials, biodegradable and zero-waste initiatives, recycling and upcycling, eco-energy saving, and carbon footprint

People - positive impact on communities, social initiatives, ethically made, fair trade practice, embracing diversity and inclusivity

Prosperity - sustainable business models, responsible consumption and production, contribution to employment, circular economy

Marc-David Nathan

With a background in journalism, management, creating and developing lifestyle concepts, Marc-David really wants to add meaning and impact to generate positive solutions and options to contribute to a better sustainable world. The idea is to unite and reconcile many different circles and generations to contribute to a better future, a less wasteful behaviour, a more respectable attitude towards our planet.

“It is time to raise awareness and contribute to spreading the positive message of sustainability- it is promising if it is diverse, inclusive, significant and environmentally considerate.”

Marc-David's vision to create 100Percent, a multi-levelled platform for sustainable awareness and solutions, is here to provide healthy options, and sustainable solutions that are innovative, meaningful, and exciting with concrete actions and sharing environmental awareness.

Marie-Hélène Prévot

“When you start with this deep personal desire, you cannot stop in the middle. Success has to be!”

It all begins with a desire to develop and implement a positive action in the world, one sector at a time, starting with the retail sector which is Marie-Helene’s specialty. Marie-Helene has this thought to co-develop a perfect brand with Marc, her long-time great friend. This deep friendship along with the same vision has pushed them onto this journey of creating the 100PERCENT brand. The name “100PERCENT” was born initially and trigged into a feeling of “obsession”, “engagement into a cause”, as well as a notion of “hope” and a “possible mindset”. Marie-Helene believes that is shared value of 100PERCENT and hers is the ultimate driving force of this venture. The value is bound to be preserved in the long run – being sustainable, in all levels.

Lisa Wong-Farcis

Having worked the fashion retail industry for more than 20 years, Lisa found 100Percent a tremendously refreshing, forward-looking offering for they share the same urgency to promote sustainable living. Lisa likes that 100PERCENT manages to marry style, quirkiness, and good taste with the sustainability-conscious lifestyle. Lisa and 100PERCENT share the same value that “collaboration, partnership, transparency, and education are keys to accelerate the movement towards sustainable lifestyle.”

“We constantly challenge ourselves and sometime clashes, yet all these push our boundaries and inspire us to think differently.”

Cristina Kountiou

“100percent is advocating and showcasing an imminent need. I believe in the concept wholeheartedly.”

With that as the common denominator between Cristina and 100PERCENT, Cristina brings in her expertise in education and fashion sustainability to the brand emphasizing on honest communication with consumers. It is the people-oriented approach, the forward-thinking, the conscious mindset, the impact-creating as well as the transparency and the sense of responsibility that bridge 100PERCENT and Cristina together. Together we care!